Logo Digital Design Professional

I’m a Full-Service Mobile Developer and Digital Design Professional

I like the detailed explanation in the DDP education of the interaction between design and other activities in the development process.

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I’m an AR Lead Designer and Digital Design Professional

I like the consistency of the DDP education, from initial idea through to implementation.

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I’m a Startup Coach and Digital Design Professional

I like the 10 principles of good Digital Design, especially the principle of sustainability.

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I’m a Chief Digital Officer and Digital Design Professional

I like the philosophy of collaboration. Digital solutions are often so complex and the right people have to be involved in the team.

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    Material Technologies
  • titel_orange-2-min

    Focus on

    Augmented Reality
  • x13-min

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    Green Business Development
  • x4-min

    Focus on

    Innovation Management

A new profession that responds to the demands of digitalization


Our vision is a world that uses digitalization and digital transformation in a sustainable and value-creating way.

In order to tap the full potential for innovative digital solutions - and to identify new business models - there is a need for professionals capable of taking a holistic view: thinking business, humans and technology together and understanding the digital as a shapeable material.


Our mission is to offer practice-oriented educational concepts that provide the mindset and tools for the successful development of digital solutions.

Our approach is relevant wherever people create digital solutions. We believe that instead of just having knowledge of the various digital disciplines, it is crucial to become a crafter in these disciplines: to understand the relationships among them and to consider the whole process of building a digital solution.


The Digital Design Professional (DDP)

The Digital Design Professional certification scheme is the starting point for a new profession that responds to the demands of digitalization. It closes the gap between the increasingly demanding design challenges of digitalization and the necessary technical expertise in design.


Digitalization: today's challenge

Digitalization is a part of everyday life today. It is changing our world fundamentally. Professionals involved in digitalization notice that their projects become more extensive and more complex. In addition, the weight of expectations for innovative digital solutions is increasing.

DDP - the matching certification scheme

The Digital Design Professional certification scheme has been developed to meet these expectations. The contents of the education pursue a radically new approach to digital solutions: Digital should be understood as material. This approach of understanding digital as material, together with the acquisition of design and cross-cutting competences, provides a holistic view on digitalization and no longer leaves innovative digital solutions to pure coincidence.

The DDP's capabilities

A certified Digital Design Professional has gained a profound knowledge to explore what could be done, create visions and finally shape the form, function and quality of the digital solution.

A certified Digital Design Professional has gained a profound knowledge to take responsibility for the design of a digital solution. They can lead the building process in digitalization projects. Companies will be enabled to build innovative technical solutions and to implement pioneering digital business models.


Starting point of the DDP education concept is the DDP Foundation Level (FL). It provides a broad overview of a Digital Design Professional’s competence spectrum. The Foundation Level is designed as a three-day training course; it covers the essential basics of Digital Design and focuses on selected methods and techniques.

  • Orientation

    How to design innovative digital solutions.

  • Preparation

    How to do build up your knowledge about Digital Design.

  • Examination

    How to get certified with our accredited certification bodies.

  • Crafting

    How to stay up-to-date as a crafting certified DDP.


The competences for a Digital Design Professional are divided into three mayor areas: Design Competences, Digital Competences, Cross-Cutting Competences. These are complemented by the Building Process which provides a guideline how these competences can be used and organized adequately.

Design Competences

Introduction to conceptual work with hands-on documentation techniques and templates

Digital Competences

Introduction to technology-oriented knowledge areas and technological capabilities to understand digital as material

Cross-Cutting Competences

Introduction of cross-cutting competences to anticipate various usage scenarios (people and business models) for innovative solutions

Building Process

Introduction to guidelines for a complete building process of a digital solution from scoping to operations

Training & Certification

Training courses are offered by recognized training providers and are the most efficient way to get prepared for the examination. As required by ISO/IEC 17024:2012, examinations are under the sole responsibility of licensed certification bodies.

News & Events

IREB talks about the DDP @ A4Q World Congress

We had the opportunity to talk about the need for Digital Design @ A4Q world congress - watch now


IREB talks about the DDP @ A4Q World Congress

By: Stan Bühne

Look the recording of our talk at the A4Q World Congress.

IREB's new certification model for Digital Design Professionals qualifies designers for the digital age. The Digital Design Professional will be able to immediately apply what he or she has learned in order to actively shape the digital future.

webinar 2021-11-30
BitkomAkademie: Digital Transformation needs new Pioneers

How do you design successful digital products?
(Webinar will be held in German)

webinar 2021-11-30

BitkomAkademie: Digital Transformation needs new Pioneers

Time: 10:00 - 11:00 CEST

By: Stan Bühne and Kim Lauenroth

Location: Bitkom Akademie (Online)

For some years now, the world has been moving more and more into a digital one, in which solutions for unmet needs are no longer sought alone, but in which solutions for new needs are created! Whether digital solutions become as successful as the iPhone, Airbnb, Netflix and others depends not least on the Digital Designer. In this webinar, we will describe why today's transformation projects require more than analytical and technological skills to design successful digital solutions.

In this webinar you will learn:

  • That today's digital solutions are more than just software and that a digital design professional must design the entire solution space.
  • The key differences between digitization, digitalization and digital transformation.
  • Why a building process for successful digital solutions does not end with the first product release.
  • Which competencies are necessary to successfully design digital transformation and to use it profitably for your own organization.
event 2021-12-07
IREB-Roundtable: UX meets Digital Design and RE

This time we are excited to welcome two User Experience experts: Britta Karn and Thomas Immich

event 2021-12-07

IREB-Roundtable: UX meets Digital Design and RE

Time: 15:00 CEST

Location: Online

This time we are excited to welcome two User Experience experts: Britta Karn (Senior UX Manager at Centigrade GmbH) and Thomas Immich (Managing Director of Centigrade GmbH) as well as one of the Digital Design pioneers of the first hour: Kim Lauenroth (adesso SE) being our guests at the IREB-Roundtable.

At the IREB-Roundtable, we will discuss the positioning of UX - with a focus on user research - in Digital Design and Requirements Engineering. Asking questions like: sense and nonsense of prototypes in UX? What are the differences between a user journey and a customer journey – and where to use what? What comes first, user story, user need or …? How to come from user research to a final product without exploding costs?

(Event will be held in English)

Register for our IREB-Roundtable!

Let's start your training

Be inspired, learn to design digital solutions, become a Digital Designer and shape the digital future!

Let's start your journey

Be inspired

Curious to know what Digital Design is all about? Browse through our website and let the DDP certification scheme convince you of the added value it provides when working in the field of digitalization. Become an early adopter of the new Digital Design profession.

Learn to design digital solutions

As a non-profit organization, we provide the learning material for the DDP education for free download. You can prepare via a training course at a training provider or via self-study and learn how to successfully merge digital and analog in your digitalization projects.

Become a digital designer

Why not finish the DDP education with a certificate? Once you have learned the DDP contents, the exam is the logical way to follow up. The DDP certificate is the proof of your competence in Digital Design.

Shape the digital future

As certified Digital Design Professional you are capable of interweaving business, technology, and design to create valuable and innovative digital solutions.