News & Events

event 2020-09-08
IREB talks about: Digital Design Professional - three steps to your digital solution

Recorded Event: we explore the building process for designing innovative digital solutions

event 2020-11-06
Digital Design Professional: craft with digital material

Recorded Event: overview of our Digital Design Professional certification program

news 2021-02-18
Now available - the DDP Syllabus

Become a Digital Design Professional - You can start today!

webinar 2021-03-23
Digital Design Professional - A building process for designing digital products (German)

Since the invention of the iPhone, the world has been moving more and more into a digital world t...

webinar 2021-06-09
Digital Design Professional - A building process for designing digital products (German)

Since the invention of the iPhone, the world has been moving more and more into a digital world t...

event
2020-09-08

IREB talks about: Digital Design Professional - three steps to your digital solution

Since the invention of the iPhone, the world has rapidly accelerated towards a more digital future. While we once focused primarily on seeking solutions for unsatisfied needs, increasingly we now shift our focus towards creating digital solutions for emerging needs. Whether our ideas will become as successful as Airbnb, Netflix, and others, depends largely on our ability to design forward-looking and innovative digital solutions that have the potential to change the world.

In this webinar, we explore the main drivers and building process for designing innovative digital solutions using three essential steps: scoping, conception and realization/operation. Each step will be illustrated using real examples to demonstrate the different tasks, work products, challenges and opportunities that will drive your design and development activities.

When you attend this webinar, you will:

  • learn how to apply proven concepts from industrial design to your digital product design
  • learn how the distinction between solution perspective and system perspective helps to more accurately describe your digital solution.
  • learn the three essential process steps and the work products necessary to develop a digital solution.
event
2020-11-06

Digital Design Professional: craft with digital material

By: Stan Bühne

Location: Recorded Event

In this webinar we provide an overview of our new certification program: Digital Design Professional

news
2021-02-18

Now available - the DDP Syllabus

Digitalization needs professionals.
This fact becomes more and more urgent as the digital transformation is ongoing.
IREB tackled this fact and we are happy to announce our relaunched DDP website that provides detailed information about the Digital Design Professional education.

The DDP website contains way more details on your professional education now – and most important: it also offers the DDP syllabus for free download! The complementing DDP handbook will follow in April.

webinar
2021-03-23

Digital Design Professional - A building process for designing digital products (German)

Time: 10:00 - 11:00 CEST

By: Stan Bühne

Location: online (Bitkom Webinar)

Since the invention of the iPhone, the world has been moving more and more into a digital world that no longer looks solely for solutions to unmet needs, but where solutions are created for new needs. Whether these digital solutions will all be as successful as Airbnb, Netflix and the like. Depends not least on the design of the digital solution.

In this session, we will describe a building process for digital products. We will also describe why it is helpful to differentiate between content-related and process-related artifacts in the construction process in order to actively design the construction process.

webinar
2021-06-09

Digital Design Professional - A building process for designing digital products (German)

Time: 10:00 - 11:00 CEST

By: Stan Bühne

Location: online (Bitkom Webinar)

Since the invention of the iPhone, the world has been moving more and more into a digital world that no longer looks solely for solutions to unmet needs, but where solutions are created for new needs. Whether these digital solutions will all be as successful as Airbnb, Netflix and the like. Depends not least on the design of the digital solution.

In this session, we will describe a building process for digital products. We will also describe why it is helpful to differentiate between content-related and process-related artifacts in the construction process in order to actively design the construction process.

news 2020-04-15

Now available - the DDP Syllabus

Digitalization needs professionals.
This fact becomes more and more urgent as the digital transformation is ongoing.
IREB tackled this fact and we are happy to announce our relaunched DDP website that provides detailed information about the Digital Design Professional education.

The DDP website contains way more details on your professional education now – and most important: it also offers the DDP syllabus for free download! The complementing DDP handbook will follow in April.

webinar 2020-04-15

Digital Design Professional - three steps to your digital solution (German)

Time: 10:00 - 11:00 CEST

Since the invention of the iPhone, the world has been moving more and more into a digital world that no longer seeks solutions to unsatisfied needs only, but creates solutions for emerging needs. Whether these digital solutions will all become as successful as Airbnb, Netflix and Co. depends not least on the design of the digital solution.

In this webinar we focus on the building process of digital solutions. For this purpose we give an overview of the three essential process steps to build a digital solution. Furthermore, we will use an example to describe which concepts are created in the respective process steps in order to give an impulse for your design and development activities.
In this webinar

You learn the difference between designing a physical product and a digital solution
You learn how the distinction between solution and system perspective helps to describe your digital solution.
You learn about the three essential process steps and the concepts to be created there for the development of a digital solution.
This webinar is given in German

event 2020-04-15

BitZip #13 The Digital Design Professional – Behind the Scenes (German)

Digitization and digital transformation are changing our lives, our society and many existing job profiles with every new digital solution. But which profession takes responsibility for designing these solutions and who has the necessary skills?

The Bitkom Working Group Digital Design has therefore for a long time been engaged in the development of the profession of the digital designer, who has both design competence and competence in digital material to be able to design digital solutions. IREB e.V. has taken up the idea of the Digital Designer and is currently developing an education scheme for digital design, the Digital Design Professional.

In a relaxed round of talks we would like to look behind the scenes of this project and give some insights into the motivation and experiences of the companions. And, of course, we would like to give an outlook on the contents of the certification, that will be released by the end on 2020.

This talk was given in German

event 2020-04-15

Digital Design Professional: craft with digital material

By: Stan Bühne

Location: Recorded Event

In this webinar we provide an overview of our new certification program: Digital Design Professional

news 2020-04-15

Interview about Digital Design in SQ Magazin

By: Stan Bühne

Read our interview in SQ Magazine:
"Digital" is not just an adjective. Understanding problems and finding the right solutions.
Interview is only available in German

Lesen Sie unser Interview im SQ Magazin:
"Digital" ist nicht nur ein Adjektiv. Probleme verstehen und die passenden Lösungen finden.

event 2020-04-15

IREB talks about: Digital Design Professional - three steps to your digital solution

Since the invention of the iPhone, the world has rapidly accelerated towards a more digital future. While we once focused primarily on seeking solutions for unsatisfied needs, increasingly we now shift our focus towards creating digital solutions for emerging needs. Whether our ideas will become as successful as Airbnb, Netflix, and others, depends largely on our ability to design forward-looking and innovative digital solutions that have the potential to change the world.

In this webinar, we explore the main drivers and building process for designing innovative digital solutions using three essential steps: scoping, conception and realization/operation. Each step will be illustrated using real examples to demonstrate the different tasks, work products, challenges and opportunities that will drive your design and development activities.

When you attend this webinar, you will:

  • learn how to apply proven concepts from industrial design to your digital product design
  • learn how the distinction between solution perspective and system perspective helps to more accurately describe your digital solution.
  • learn the three essential process steps and the work products necessary to develop a digital solution.
event 2020-04-15

IREB talks about: Digital Design – Thinking beyond Requirements Engineering

By: Stan Bühne

The possibilities of digital technology enable innovative services and all-new business models and thus lead to comprehensive and disruptive changes in the economy and society. Digital transformation is an umbrella term for this development.

Previously, analytical skills were particularly important in order to understand existing systems, companies and business processes. This understanding was the prerequisite to support and improve them with the help of digital technologies. Digital transformation is different because there is no reference point for analysis. The growing popularity of Design Thinking is the first sign of this development.
Due to the increasing technical possibilities (e.g. artificial intelligence, blockchain….) we have to complement our analysis focus with a design focus. New roles and methods are far from sufficient to meet these challenges. We need an entirely new profession: The Digital Design Professional.

Only in this way can Requirements Engineering and Business Analysis become an industry that is positioned to proactively design innovative digital solutions together with our stakeholders and under consideration of the new technical possibilities.

event 2020-04-15

IREB talks about: The Digital Design Professional for Today’s Digital Ecosystem

By: Stan Bühne

Today’s innovative digital solutions are driven by technology and disruptive business models. To design a digital solution, you need to consider hardware, software, the physical environment, and the desired business model as well as the people that will use the system. Look for example at a Smart Home solution where light, heating, doors, windows, cameras or smoke and water detectors can be controlled from anywhere (at home or abroad) by different devices like a smart watch, smart phones, or voice-controlled devices like Echo Dot, Google Home or HomePod.

As a Digital Design Professional, you need to know and to understand the capabilities and limits of the available technology, in order to build the best possible digital solution that solves existing problems and meets the needs of the intended users. In short: The Digital Design Professional needs to understand the problem and solution space to create the best solution.

The idea of digital design is to understand “digital” as a material to shape digital solutions, like the way a carpenter understands wood as their material to build solutions. We will show that this understanding significantly improves our ability to design a digital solution.

Let's start your Journey

Be inspired

Curious to know what Digital Design is all about? Browse through our website and let the DDP certification scheme convince you of the added value it provides when working in the field of digitalization. Become an early adopter of the new Digital Design profession.

Learn to design digital solutions

As a non-profit organization, we provide the learning material for the DDP education for free download. You can prepare via a training course at a training provider or via self-study and learn how to successfully merge digital and analog in your digitalization projects.


Become a digital designer

Why not finish the DDP education with a certificate? Once you have learned the DDP contents, the exam is the logical way to follow up. The DDP certificate is the proof of your competence in Digital Design.

Shape the digital future

As certified Digital Design Professional you are capable of interweaving business, technology, and design to create valuable and innovative digital solutions.